Warm-up your email

Warm-Up Your Email

To achieve consistent email deliverability, email domains hosted on Helm may require a warm-up period of approximately one week to build their reputation. To do this we recommend the following steps. These steps should be completed for each type of account (Outlook, Gmail, etc.).

1. Send test emails daily from your new domain to other email accounts like Gmail, Yahoo, and Outlook.
2. If the email is sent to a spam folder ask the recipient to:
   1. Move it to the inbox
   2. Reply
   3. Add your new e-mail address as a contact

We understand this is inconvenient and are continuing to improve our methods to reduce the instance of spam delivery. 

Why does my Helm email need to be warmed up?

Other email services are designed so that customers share domains and IP addresses. To ensure that your data remains private, each Helm has a unique domain and IP address owned by you. Helm was designed to address common email deliverability challenges like port blocking, dynamics IPs, and reverse DNS to significantly reduce the likelihood that emails are delivered to spam and to help build your domain’s reputation.

Under the Roof – Email Deliverability

Helm has taken the following steps to address common deliverability challenges: 

• SPF, DKIM, DMARC: DNS records specify strict policies for the Sender Policy Framework. Only the IP address assigned to the gateway is authorized to send email on behalf of the domain used with Helm. All outbound messages are signed per the DKIM standard. The DMARC policy reinforces that all messages must be signed and adhere to the SPF policy or they will be rejected. This helps ensure that receiving servers can properly authenticate emails and that only emails sent from your server are allowed for your domain.
• PTR Record / Reverse DNS: Every Helm customer has a gateway with a static IP address assigned to it and a PTR record configured to support reverse DNS.
• IP / Domain Reputation: We ensure that the static IPs assigned to gateways are not on any known blocklists to ensure IPs establish a good reputation.